Introduction to our Selling Gemstones Guide

Introduction to the Gemstone Guide  The worst way to lose a sale is when you show a lack of knowledge about the product you are selling.  It gets...

Introduction to the Gemstone Guide 

The worst way to lose a sale is when you show a lack of knowledge about the product you are selling.  It gets worse when it is a high priced, high profit piece of jewellery. This happens regularly with the sale of coloured gemstones stones and fancy coloured diamonds and it is one reason why many more 'white' diamonds are sold than rubies, sapphires and fancy coloured diamonds.As part of my commitment as a gemstone dealer to the jewellery making community and the sale of coloured gemstones and fancy coloured diamonds, I have put together a short booklet giving an insight into coloured gemstones and fancy coloured  diamonds and to give you the confidence to sell them.  This booklet is serialised in a collection of posts, but can be downloaded in its entirety if you want it close to hand. Take your time go through it and build your knowledge of coloured gems and diamonds and how to sell them. It is not a gemology course. It’s a guide to put some tools at your fingertips and help you sell colour and to make your business more profitable.


Who is this guide for?

While rubies, sapphires and emeralds were used extensively throughout history, even documented in the Bible, in recent decades the sale of precious stones has shifted towards white diamonds. As a consequence people no longer understand the value and intricacies of coloured gemstones, failing to understand the underlying points of value between different kinds and colours of stones. As a result anyone in the position of selling coloured stone jewellery find themselves ill equipped to sell something, possibly more suited to a customer, as well as being more profitable to the business.


Aimed at jewellery professionals, whether a jewellery designer, jewellery retailer, sales personnel, or anyone wanting to know more about selling gemstones and diamonds, the following series of blogs are designed to act as a trigger. The aim is to highlight the pros of adding coloured gems to your collections. To show you that by adding a little colour to your designs the jewellery you will then create will be even more individualistic and innovative. It may also give you a little more confidence when looking at loose rubies, loose sapphires, loose emeralds or any loose diamonds. 

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By regularly using coloured gemstones and diamonds, it might even go so far as to change your attitude to your business. These guides will also aid you to educate and interact with your customers with more confidence and help you steer them towards the beauty, practicality and quality of owning coloured stone jewellery. After all there is something truly marvellous about a piece of jewellery that contains a coloured gemstone or diamond.



With so much already written about the selling of ‘white’ diamonds the product now virtually sells itself. With these guides, we aim to readdress the balance, and to make the jeweller, the jewellery designer and the consumer aware of the enormous potential of selling, owning and wearing stones with colour.

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3 things you can do now:

  • Download our Gemstone Summary Guide 
  • Leave a thought or comment below 
  • Look at some gems
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