The Swiss watchmaker and ‘official supplier to world aviation’ Breitling, launched its debut 1,000 sq ft store this week in Manchester’s intu Trafford Shopping Centre. The store will hold Breitling’s full range of watches, including its iconic Navitimer, Chronomat and Professional models, as well as the exclusive Breitling for Bentley collection, with servicing facilities for new and existing owners also available.
The store’s décor echoes Breitling’s aeronautical ties and boasts exceptional levels of innovation, quality and function with high-spec design features.
The store is to be managed by Aurum Holdings, the UK's largest luxury retailer of brands including Watches of Switzerland, Goldsmiths and Mappin & Webb and follows the group's successful partnership openings and expansions with Breitling such as Bluewater in the South-East.
Visitors to the store will have the opportunity to plunge directly into the Breitling universe entering via an entirely glazed façade to a predominant use of a combination of American walnut and quadrillo wood panelling to ensure a warm, welcoming atmosphere. A notable design feature is the 4.5m high vaulted ceiling that dominates the space, lowering toward the rear of the store for a more intimate customer service and sales lounge. Breitling’s iconic aviation theme abounds, brought to life with bold pop art paintings by acclaimed artist Kevin Kelly, reflecting the brands spirit of wit and humour. Additional particular design features include showcases adorned with a mosaic of carved aircrafts and Breitling’s pin-up girl who takes centre stage.