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Tiffany & Co. Believe in Dreams Campaign

Earlier this week, Tiffany & Co. celebrated the debut of its latest jewellery collection, Tiffany Paper Flowers and premiered its newest campaign,...

Earlier this week, Tiffany & Co. celebrated the debut of its latest jewellery collection, Tiffany Paper Flowers and premiered its newest campaign, “Believe In Dreams” starring Elle Fanning at the iconic Fifth Avenue flagship store.

Elle-FanningPhoto Credit: Tiffany & Co.

Joining chief executive officer Alessandro Bogliolo and chief artistic officer Reed Krakoff were Elle Fanning, Zendaya, Michelle Williams, Yara Shahidi, Kendall Jenner, Naomi Campbell, Sarah Paulson, Greta Gerwig, Ava Phillippe, Hailey Baldwin, Maddie Ziegler, Doutzen Kroes and more. The night ended with a performance by hip-hop artist A$AP Ferg, who delighted the crowd with his modern remake of the classic song “Moon River” which is featured in the “Believe In Dreams” campaign film.

Believes in Dreams Tiffany and Co - Getty 1Photo Credit: Getty Images

Believes in Dreams Tiffany and Co - Getty 2Photo Credit: Getty Images

Believes in Dreams Tiffany and Co - GettyPhoto Credit: Getty Images

Believes in Dreams Tiffany and Co - Getty 3Photo Credit: Getty Images

The new advert is a homage to the classic 1961 film Breakfast at Tiffany’s At the event. The advert opens with actress Elle Fanning in black and white as she peers into the Fifth Avenue flagship windows, a nod to the opening scene with Audrey Hepburn.  Her reality then transforms into a dreamlike rush of music and colour flooding the streets of New York to the soundtrack of a reimagined “Moon River,” featuring Fanning’s ethereal vocals with original lyrics by A$AP Ferg.

1235Photo Credit: Tiffany & Co.

The new collection and campaign were teased out with citywide activations that took over Manhattan leading up to the event. Across the city, people were greeted with Tiffany Blue® coffee carts serving complimentary brews, taxis transformed from signature yellow to robin’s-egg blue that roamed the streets, bodegas filled with buckets of paper flowers and subway stations that received a Tiffany Blue® treatment.

tiffanyPhoto Credit: Tiffany & Co.

This new campaign comes on the back of Tiffany’s announcement that is has a better than expected first quarter results with rises in America and Worldwide. Total sales were $425 million up 9%. The sales were strong in all categories jewellery collections, designer jewellery and engagement jewellery.

Watch Tiffany & Co. — 2018 Spring Campaign: Believe In Dreams VIDEO:

    
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